Home
Contact Us

 
HomeAbout UsPoliciesAims & ObjectivesMediaFeedbackContact us
 
FDSA (Federation of Direct Selling Association) is formed with an aim to provide stability and organize the Direct Selling industry in India. The necessity for such an action is felt as the ponzi schemes / money circulation schemes that were on the rise had started eroding the distinguishing line between direct selling and money circulation schemes. The awareness with regard to the direct selling industry is very little and very often a direct selling company is mistaken for a money circulation scheme both by the media as well as the concerned authorities.

Of late, it is observed several genuine direct selling companies were attacked by the concerned authorities and labeled them as cheats / frauds. This is a very pathetic situation. The authorities seem to function with a closed mind, in spite of the Union Government clarifying that direct selling / direct marketing are only marketing companies and do not fall under the Prize Chits and Money Circulation (Banning) 1978 act. However, the harassment continues as the authorities do not even try to understand what exactly direct selling is all about. 

FDSA is formed not only with an intention to bring about awareness on what direct selling is all about but also to protect it from various quarters. The FDSA would work towards achieving the objective of bringing direct selling into acceptance by the media, the authorities and as well as the general public.

The complete FDSA profile document may be downloaded from downloads section of this website.

Active Core Body
Activities Update
Drafting of Guidelines